Case studies of how I craft products across consumer and enterprise contexts β grounded in research, powered by AI, and built for real users.

Designed an AI-powered review reply system using prompt logic, reducing manual workload by 70% and improving response quality for SMBs.

Built and launched an AI-powered social app with AI-assisted chat and AI-curated event recommendations, driving a 34% click-through rate and supporting real-world connection.

Transformed merchant data into actionable insights through a scalable framework that surfaces what to do, why, and how β boosting decision speed 40% and increasing feature adoption 25%+.

Combined physical interaction and digital experience for music composition; collaborated with cross-function teams to define game mechanics and music visualization.

Streamlined a fashion app by unifying shopping, wardrobe tools, and sustainability insights β achieving 80% satisfaction and higher engagement.

Built an AI-driven mobile app helping working professionals find tailored graduate programs, personalized recommendations, and community support.